ParentChild+, formerly known as Parent Child Home Program, is a 30-year old organization that places local teachers in the homes of low-income families to model positive behaviors and close the school-readiness gap. 

In order to attract a new generation of supporters, a simplified name articulated an emotional story to set the organization apart, not only as advocates for education, but as fighters for social justice. A bright, friendly and accessible visual identity helped demonstrate and bring their approach to life, as well as a new website to highlight their incredible work and success.