College football and beer—there’s no better combination. Dos Equis took a mechanical marching band on a cross-country tour, stopping at 10 college campuses with a larger-than-life brand activation. Tailgaters had the chance to enjoy beer tastings, giveaways, and photo opportunities—and could request their team’s fight song and watch the crowd get amped up. Dos Equis gave fans an innovative and interactive way to enjoy the excitement of college football game day.